
Milwaukee homeowners served by We Energies were targeted by solar sales companies despite Wisconsin's significant cloud cover. Wisconsin's consumer protection laws provide remedies for homeowners who were misled about their solar contracts.
Thousands of homeowners across Milwaukee signed solar contracts after being promised dramatic savings — only to find themselves locked into agreements with escalating payments, underperforming systems, and no clear exit. If you are one of them, you have legal options.
Milwaukee homeowners are protected by the Wisconsin Consumer Act (Wis. Stat. § 421.301) and the Wisconsin Deceptive Trade Practices Act (Wis. Stat. § 100.18), which provide for actual damages, up to two times actual damages for intentional violations, and attorney's fees.
Milwaukee's significant cloud cover, especially in winter, and heavy snow accumulation mean solar systems produce substantially less than in sunnier states. Solar sales companies often used optimistic projections that did not reflect Milwaukee's actual weather patterns.
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